Job Summary
The On-Trade National Sales Head will define and execute the national On-Trade commercial strategy to accelerate revenue, volume growth, and market penetration across Nigeria. This role will lead high-performing regional sales teams and distributor partners, strengthen relationships with key On-Trade customers, and ensure effective market execution.
Key Responsibility/Technical Experience
Key Responsibilities:
Provide strategic leadership for On-Trade (bars, hotels, clubs) sales across Nigeria.
Develop and execute national On-Trade sales strategy to drive volume, revenue, market share, and distribution growth.
Lead, coach, and manage regional On-Trade sales teams and distributors.
Build strong relationships with key On-Trade accounts and channel partners.
Monitor sales performance, analyze trends, manage trade spends, and deliver monthly/quarterly targets.
Ensure compliance with regulatory standards in alcoholic beverages
Qualifications and Experience
Bachelor's degree in Business, Marketing, or related field (MBA preferred).
12–15+ years in FMCG sales, with 7+ years in senior On-Trade leadership (spirits/beverages preferred).
Proven track record of achieving aggressive revenue targets in On-Trade channels.
Strong distributor management, negotiation, and team leadership skills.
REMUNERATION: : ₦2.5M – ₦3M (Monthly Net)
Interested and qualified candidates can send CVs to jobs@ingenuityhrm.com
